Ads can bring shoppers to your page, but the listing decides whether they buy. I rewrite listings from real search and conversion data so organic rank climbs and every ad click is worth more.
A weak listing makes every click more expensive. When conversion rate is low, Amazon ranks the product lower organically and you pay more in ads to hold position. Fixing the listing is often the cheapest way to lower TACoS.
I write listings from the same keyword data that runs your Amazon PPC campaigns. Search terms that convert in ads go into the title and bullets, and new keywords are tested in ads before they earn a place in the copy.
Search volume, relevance and competitor data from tools like Helium 10 and DataDive, checked against your own SQP and search term reports.
Copy written for shoppers first and the algorithm second, inside Amazon's current style guide for your category.
The 250 bytes filled with relevant terms that are not already in the visible copy, with no repeats or wasted characters.
Backend attribute fields and category placement set up so filters and Rufus can match your product to shopper questions.
Bullets and A+ copy that answer the questions shoppers actually ask, so AI shopping tools have clear facts to pull from.
A module plan, copy and a brief your designer can build from, focused on the objections that stop people buying.
Conversion rate by ASIN, keyword gaps, suppressed attributes and competitor listings side by side.
A keyword map per ASIN, priority listings first, and clear rules for what goes in the title, bullets and backend.
New copy uploaded and tested, with PPC used to confirm which keywords convert before they move into the title.
Organic rank for target keywords, conversion rate and sessions tracked before and after each change.
Keyword research and conversion audit for the priority ASINs, plus a fix list for suppressed attributes and backend gaps.
New titles, bullets, descriptions and backend terms live on the priority ASINs, with PPC used to test keywords before they move into titles.
Rank and conversion compared before and after, A+ content and image briefs delivered, and the next batch of ASINs started.
Both options work. A one-time rewrite fixes the core listings. Ongoing work keeps them current as search terms shift, competitors change and Amazon updates category style guides.
I write the copy and create the brief: what each image and A+ module needs to say and in what order. Your designer, or one I recommend, produces the visuals.
Indexing for new backend terms can show within days. Organic rank usually takes several weeks to move, because it follows sales velocity and conversion rate, not copy alone.
They share one keyword plan. Ads prove which search terms convert, the listing makes those terms rank organically, and better conversion lowers the cost of every ad click.
Send me the basics and I will tell you where I see the biggest opportunity. If it is not a fit, you still leave with a clear list of what to fix first.