Amazon PPC management, brand strategy, and P&L ownership — built around your margins, not just your sales chart.
Advertising & Growth
Full-funnel advertising execution across Amazon, Walmart, and international marketplaces.
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Amazon PPC & Sponsored Ads
Full Sponsored Products, Brands, and Display campaign build-out and ongoing management. Keyword research, bid strategy, SQP analysis, and TACOS optimization — structured around your margins.
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Walmart Connect Advertising
Marketplace setup, listing optimization, and Walmart Connect advertising — including multi-SKU brand launches with sustained marketplace health and profitability.
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DSP & Programmatic
Amazon DSP campaign strategy for mid-funnel and top-funnel brand awareness — audience targeting, retargeting, and full-funnel measurement tied back to incremental ROAS.
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International Launch (UK / EU / NARF)
End-to-end expansion into North America Remote Fulfillment, Amazon UK, and EU marketplaces — listing localization, compliance, pricing strategy, and launch PPC from day one.
P&L & Brand Operations
Margin-first operations — the unglamorous work that actually protects your bottom line.
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Profitability Audits & Unit Economics
Deep-dive into your TACOS, contribution margins, and unit economics. I find the hidden margin leaks — from FBA fees and returns to ad waste — and build a path to profitable scale.
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Pricing & Promotion Strategy
Data-driven pricing analysis, coupon/deal calendar planning, and competitive benchmarking — so every discount drives velocity without destroying your margin floor.
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Inventory Planning & FBA/WFS Optimization
Prevent costly OOS events and overstock. Replenishment modeling, storage fee optimization, and coordination with supply chain — tied directly to your brand's P&L health.
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P&L Reporting, Forecasting & AI Tools
Custom P&L dashboards, revenue forecasting, and AI-powered audits that pull insights from SQP data, ASIN trends, and competitor analysis — giving you full visibility from revenue to net margin.
How I Work
01 — Audit
Full account and P&L audit: PPC structure, TACOS, margins, inventory health, and where the money is actually leaking.
02 — Strategy
A prioritized plan — campaign restructure, pricing floors, inventory fixes — with clear targets, not vague promises.
03 — Execution
Hands-on implementation across Seller Central, Ad Console, and Walmart Connect — I run the account, not just advise on it.
04 — Reporting
Weekly and monthly P&L reporting so you always know where revenue, TACOS, and net margin actually stand.
Who I Work With
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Individual Sellers
Owner-operators who need a senior hand on PPC and P&L without hiring a full internal team.
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Agencies
White-label PPC and P&L management for agencies who need reliable execution behind the scenes.
Just a few at a time, so each brand gets senior-level attention — not a junior account manager buried under 20 accounts.
Do you work with brands outside Health & Beauty?
Yes — my portfolio spans Health & Beauty, Female Health, Kids' items, Home & Kitchen, Supplements, Medical Care, and Men's Grooming. The margin-first approach applies across categories.
What's the typical engagement length?
Most engagements start with a 90-day audit-and-restructure phase, then move to ongoing monthly management once the account is stabilized.
Do you handle international expansion from scratch?
Yes — I've led UK/EU expansion for 7 brands, covering listing localization, compliance, pricing strategy, and launch PPC from day one.
Ready to Fix the Margin, Not Just the Sales Chart?
If you're serious about scaling profitably, let's talk about what's actually happening in your account.