Sponsored Ads catch shoppers who already searched. Amazon DSP reaches them earlier and brings them back later. I plan and run DSP for brands whose search ads are already efficient and need new demand.
DSP is not a fix for weak search campaigns. If Sponsored Products are still wasting money, that is where the next dollar should go. DSP pays off once search is efficient and growth needs shoppers who are not searching for you yet.
Used well, DSP brings back shoppers who viewed your product and did not buy, wins shoppers from competitors' pages and builds awareness for new launches. I measure it with Amazon Marketing Cloud, so you see new-to-brand customers and incremental sales, not just view-through ROAS.
A review of your search performance, margins and catalog to confirm DSP is the right next step before any budget goes in.
Campaigns for shoppers who viewed, added to cart or bought before, with frequency caps and lookback windows set by product.
In-market, lifestyle and lookalike audiences, plus custom audiences built in Amazon Marketing Cloud.
Ads that reach shoppers browsing competing products, with tight targeting so spend stays relevant.
Path-to-purchase, overlap between search and DSP, and new-to-brand analysis to show what DSP adds on top of search.
DSP reported together with Sponsored Ads, so you see the effect on total sales and TACoS.
Search efficiency, audience size, margin per ASIN and any existing DSP or AMC data.
Which audiences to reach, at what stage, with a test budget and clear success measures.
Campaign build, creative specs, frequency and bid management, adjusted weekly.
Incremental sales, new-to-brand customers and blended TACoS, not view-through numbers alone.
Readiness check across search efficiency, margin and audience size. If DSP is not the right next step yet, you hear that first.
Remarketing launched on a test budget, with frequency caps and audiences set by product and clear success measures agreed.
Prospecting and conquesting audiences added where remarketing works, and the first AMC analysis of what DSP adds on top of search.
DSP needs enough budget to reach audiences at useful frequency, so it fits brands past the early stage. In the readiness check I tell you whether DSP or more search spend is the better use of the money.
A clean-room analytics tool from Amazon that combines your ad and shopping signals. It shows how shoppers move between search ads, DSP and purchase, and lets me build custom audiences.
I provide the specs and messaging brief. Amazon can build basic responsive ads from your product images; custom display or video comes from your designer.
By new-to-brand sales, incremental lift and the effect on total sales and TACoS. View-through ROAS alone can make any DSP campaign look good, so I do not rely on it.
Send me the basics and I will tell you where I see the biggest opportunity. If it is not a fit, you still leave with a clear list of what to fix first.