New marketplaces can add real growth, or quietly lose money on VAT, fees and translated listings nobody searches for. I plan each launch on a full P&L model, then run the listings and ads myself.
Brands often expand by switching on new marketplaces and machine-translating their listings. The fees, VAT and returns are different, the search terms are different, and the margin can disappear before the first review arrives.
Every launch I run starts with a model of landed cost, VAT, Amazon fees and local ad spend per marketplace. Only markets that make money on paper get launched. That is how the expansion in my 7-brand international case study grew the portfolio 25%.
Landed cost, VAT, referral and fulfillment fees, and expected ad cost modeled per marketplace before launch.
North America Remote Fulfillment to sell in Canada and Mexico from your US FBA stock, with pricing and listings set for each market.
Marketplace selection across the UK and EU, with fulfillment options such as Pan-European FBA compared on cost.
VAT registration, EPR obligations and EU product safety requirements mapped before listing, with your accountant or compliance provider handling filings.
Keyword research in each language and listings written for local search, not translated word for word.
Campaigns built in the local language from day one, with targets set from the market's P&L model.
Your US catalog, margins and stock position, and which products can travel profitably.
Market order, launch SKUs, pricing with VAT and a P&L per marketplace.
Listings, compliance checklist, inventory placement and launch campaigns, market by market.
Sales, TACoS and contribution margin per marketplace, so weak markets are fixed or paused quickly.
P&L model per marketplace, launch SKU selection, and a VAT and compliance checklist agreed with your accountant or provider.
Localized listings built from local keyword research, inventory placed, and pricing set with VAT and fees included.
Launch campaigns live in the local language, with weekly reporting on sales, TACoS and contribution margin per marketplace.
Seven brands launched across three regions, with each launch planned on a full P&L model covering VAT, cross-border fees and local ad spend. The portfolio grew 25%.
Read the full case study →It depends on your product, margins and stock. For many US brands, NARF into Canada and Mexico is the lowest-risk first step, and the UK or Germany is the first step into Europe. The P&L model decides.
I plan the VAT and compliance requirements and coordinate the work. Registration and filings are done by your accountant or a VAT service provider.
Listings are built from keyword research in each language and written or reviewed by native speakers, so they match how local shoppers search.
Each launch is planned to reach positive contribution margin within the first few months. The P&L model sets the target before launch, and markets that miss it get fixed or paused.
Send me the basics and I will tell you where I see the biggest opportunity. If it is not a fit, you still leave with a clear list of what to fix first.