Do you manage my PPC campaigns directly, or just advise?

Directly. I run the account myself — bid changes, campaign structure, budget calls — not a strategy memo handed to a junior team. You deal with me, not an account manager layer.

What's included in PPC management?

Full Sponsored Products, Sponsored Brands, and Sponsored Display build-out and ongoing management: keyword research, bid strategy, SQP analysis, budget allocation tied to TACoS rather than just ACOS, and competitor monitoring. Reporting ties ad performance back to net margin, not just clicks and spend.

How quickly will I see ACOS improve?

Most accounts start between 18-25% TACoS and settle into the 12-15% range within 90-120 days of a restructure. I track TACoS over ACOS because ACOS alone can look great while organic sales quietly erode — TACoS shows the whole picture.

Do you also help with listings/SEO, or only ads?

My focus is PPC and P&L management, not listing copywriting. I do flag conversion blockers and listing issues I spot in the account — broken variations, weak main images, missing backend keywords — and coordinate with your listing specialist if you have one.

Is there a minimum ad spend or contract length to work with you?

No lock-in contract — it's a month-to-month retainer. The real qualifier is account size: I work with sellers doing $50k+ in monthly revenue on Amazon or Walmart, and take on 3-4 brands at a time so each gets direct attention.

How do I get started?

Book a free strategy call. I look at your account and tell you honestly whether I can move the needle — if it is a fit, we scope a retainer to your account size and get started.

About - Ammad Khan

Ammad Khan

Amazon PPC Expert & Brand Manager | E-Commerce Growth Strategist

Amazon PPC Brand Strategy UK/EU Launch Walmart P&L Management AI Tools SEO Listing Inventory

🌍 Contributing to global eCommerce growth

Amazon & Walmart Growth Experience

Over 5+ years working as an Amazon expert and brand manager for Amazon & Walmart sellers, I've managed $5M+ in annual portfolio revenue and the full brand P&L — from revenue down to net margin — across every business model in the space: individual sellers, agencies, and aggregators. My category range spans Health & Beauty, Female Health, Kids' OT, Home & Kitchen, Supplements, Medical Care, and Men's Grooming. Through hands-on Amazon PPC management, I've led the UK/EU expansion of 7 brands, held portfolio TACOS at ~13.5%, and delivered 215% net growth on a single brand — all while improving contribution margins across the board.

My approach is margin-first and powered by the latest AI practices. I leverage AI-driven automation to audit unit economics, optimize pricing strategies, manage FBA fees, and uncover the real margin leaks that manual analysis misses. I take on just a few brands at a time so each gets senior attention — not a junior account manager. If you're serious about scaling profitably, let's talk.

Certifications

✓ Amazon Sponsored Ads Certified ✓ Perpetua Essentials ✓ Amazon DSP Basics ✓ Walmart Connect Certified

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Where Strategy Meets AI-Powered Automation.

Amazon & Walmart Growth Experience

Certifications

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